Ten years ago, my husband and I packed up our hectic Montreal lives and moved to rural Prince Edward County, Ontario to open a small hotel, and connect with people and the land. I noticed the face and body care products guests chose to bring - gender was often irrelevant, products needlessly numerous and packaging increasingly wasteful.

 

At the same time, my husband's psoriasis was affecting not only his physical discomfort but his self-esteem and overall mood. After a 2-year deep dive into natural ingredient solutions, I finally landed on the formula and buttery texture that are Soothe Daily's Face Pomade. It was the only thing that eased his burning itchy skin. I shared it with friends who had similar issues and the response was unanimously positive. I began to use it on my face daily, a game-changer! I was onto something...

 

As a former fashion magazine creative director, I've seen my fair share of products with empty-promises, ineffective trendy ingredients, and price-points that couldn't be justified. I set out to challenge the industry by paring everything back.

 

Soothe Daily has an unwavering dedication to gentle, genderless and intentional products. With experienced lab technicians we develop formulations with proven all-natural ingredients. At the forefront is our sustainable mindset, where the impact of every step of the process is assessed. From sourcing the highest quality ingredients, testing, packaging, and getting products to you - skin health, elevated aesthetics and sustainability - are equally valued. Soothe Daily is sold online, but to reduce our carbon footprint, and make it easy for you to have access to clean beauty, I'm growing a network of independent retailers that align with the brand's ethos.

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Luxury, inclusivity and sustainability can co-exist. I hope you feel the same.